Qi

5 Stereotypes of Men from 2014?

1. Qi Guy

Stereotype Qi
Qi Guy is devoted to pure logic & he’s rooted deep in Western culture. 500 years ago the philosophy of Descartes crowned Reason king. The Gutenberg Printing Press was invented & Martin Luther ‘The Married Monk’ began the Protestant Reformation on the basis that through Reason all men could read the scriptures for themselves. Rationality was institutionalised in civil society as an individually masculine trait in opposition to emotion which came to be seen as inherently feminine. Over time this had a negative impact on men’s mental health – perhaps one reason why today suicide is the biggest killer of men under 50.

2. Call of Duty Dude

Stereotype CoD
Call of Duty Dude is marked by an addiction to the ideas of danger, espionage & physique. This dude’s not new – he’s been around for a while. 200 years ago John Le Marchant set up the world’s first military academy at Sandhurst in Britain. George Washington set up West Point in the US & Napoleon followed suit.  These were the first national armies set up to train ‘gentlemen cadets’. Masculinity based on chivalry, honour & violence became institutionalised through the world’s professional militaries.

3. Downton Gent

Stereotype Downton
In the First World War most British officers were recruited from the Gentry – a class of hereditary landowners who controlled British politics up until 1924 when for the first time the son of a farmer & housemaid became Prime Minister. The Gentry institutionalised a masculinity which gave men the prerogative to have secret sexual affairs with lower class women whilst consigning their wives to unfaithful marriages to keep family honour & avoid scandal. Downton traces the story of the rise of Women’s Rights. Yet in 2014 the UK (23%) & US (18%) had fewer female MPs holding seats than in Afghanistan (28%).

4. Forbes Fellow

Forbes Fellow is driven by innovation, trade & people-management.  The era of Empire-building fuelled by the Industrial Revolution saw men become explorers, colonisers & sea-traders. The industrialists institutionalised men in charge of the work houses & factories. Over time these small industrial economies grew into global business economies mostly managed by men. In 2014 just 15% FTSE 250 company board members were women.

5. Relational Men

Stereotype Relational
Where do some blokes get the idea that we’re entitled to rational control, physical or political power, sexual or economic control over women? You don’t need to look back far into history to see where this ideology comes from. You don’t need to look hard today to see domestic violence against women is a global epidemic suffered by 1 in 3 women.
But there’s a growing tide of men committed to unlearning the lies we’ve been sold by history about being a man. There’s a growing tide of men who’re open to vulnerability. There’s a growing tide of men who put the adventure of healthy relationships above work, above honour, above power. Will you join us?

Keep your eyes peeled for our 2015 Campaign…

 
Read more